“Great minds discuss ideas, average minds discuss events & small minds discuss people.” This line has great in depth meaning if one carefully goes through it. The director of Sagu Dreamland Pvt. Ltd. Mr. Jitendra Rathee has uttered the line.Sagu Dreamland conducts ‘Utsav Mela’ all over India.The first Utsav Mela took place at madhuban chowk in Delhi in 1996 & it was a roaring success.From then on its running continuously & successfully all over the country.Uptill now 350 melas have been conducted successfully.Now a days 3 melas are conducted simultaneously in 3 different cities. Stalls are taken by small organisations as well as big corporates like Tata,Reliance,Videocon and other who’s who of Indian corporate.Sagu Dreamland Pvt. Ltd. has 850 regular employees & more than 1000 stall holders are associated.Its first time in Bhilai.Abhay Sudhakar of http://aashirvaad.rediffiland.com had a very interesting conversation with Jitendra Rathee, the man who conducts melas in corporate style. Here are the excerpts:-
Abhay Sudhakar : How it all started?
Jitendra Rathee : In 1988 we participated by booking a stall at a fair in Delhi & its success encouraged us to start mela as a whole of our own.In 1996 Utsav Mela had its inception in Delhi & from there we never looked back.
Abhay Sudhakar : Who are your stall holders?
Jitendra Rathee : Small organisations as well as big corporates who are high profile names in Indian industry.
Abhay Sudhakar : In which cities you have conducted mela till now?
Jitendra Rathee : Delhi,Chandigarh,Indore,Bhopal,Gwalior,Ludhiana.
Abhay Sudhakar : Is it first time in Bhilai?
Jitendra Rathee : Yes.Well we have done at Luckhnow also.
Abhay Sudhakar : How is the response?
Jitendra Rathee : More than expected.Actually I found that corporate sponsorship trend is missing here.Once that happens whole scenario will change & big houses will start participating.
Abhay Sudhakar : Do you invite celebrities in every city you conduct melas.
Jitendra Rathee : Yes. In Luckhnow we invited celebrities like Amitabhji, Aishwaryaji,Amar Singhji & they have come to our mela & graced us. Lot of other celebrities have also come to different cities where fair is conducted.
Abhay Sudhakar : It seems that you have good rapport with all these celebrities.
Jitendra Rathee : Yes.I personally know nearly all the big guns of film industry & they also readily acknowledge when ever I invite them.
Abhay Sudhakar : Future planning for Bhilai. Will it be a regular feature?
Jitendra Rathee : Yes, why not. Actually we are planning for a permanent setup.We are looking for land between Bhilai & Raipur to set up Splash Funpark.If this happens I will be very happy.Our M D respected Satish Raj Deswal will be more than happy.
Abhay Sudhakar : How is Bhilai & Bhilaians.
Jitendra Rathee : Very Peaceful atmosphere.I found people very friendly & helpful.Education nodoubt Bhilai has the potential to overtake Kota.I heartily congratulate all the successful candidates of Bhilai in various exams.I take this oppurtunity to thank all the concerned departments of the local administration & every body who co-operated us in conducting the mela successfully.
Abhay Sudhakar : the most important moment of your life sir.
Jitendra Rathee : Well once my father adviced me that business will have its ups & downs but the real businessman is the one who doesnt get boged down by them & who doesnt concedes defeat even in the most trying circumstances.Just have faith in GOD & do smart work & every thing starts falling in the right place & one day you will see that world will be at your feet.I request all the readers of your blog-site to pay heed to the advice of my father & enjoy success.
Abhay Sudhakar : Thanks Sir.Really its an advice to treasure for long. I also pray to ALMIGHTY TO BLESS you, your family,your organisation with the best in the coming days.
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