Innovation Tips from the Beatles
There is considerable discussion within the Indian policy establishment about the apparent poor record of Indian researchers in delivering world class research output in science, technology or business studies in spite of decades of reasonably generous funding. You will find this angst echoed in letters to the editor in journals like Current Science and in speeches made at gatherings of scientists and researchers. I have participated in a few of these and and left wondering what is it that we need to do to foster innovation other than funding. In other words, what is the key to innovation?.
Some scholars feel that we can find answers to this question in the story of the
When the
There is a profound context in
Little
You can see why
In his book, How Breakthroughs Happen,
For example, email, that ubiquitous application of modern life was "invented" by
The Excel spreadsheet that other staple of modern white collar work life is a combination of the best features of two earlier products, Visicalc and Lotus 123.
Innovation happened when two worlds, previously unconnected collide. And innovators are really people who see the connections between these worlds.
If Indian companies, research organizations and universities have to meet our national aspirations to be truly innovative what we probably need to do is to provide them opportunities to encounters worlds different from their own so that they can make the crucial connections that are the keys to innovation.
In business school innovation, for instance, one way may be to get business school professors onto the boards of innovative and dynamic companies. Listening in and participating at Board meetings that deal with strategic issues may allow them to see the connections that lead to breakthrough research agendas.
But merely putting together at the same site people who are trained in problem solving skills and those who, in their normal work day, encounter problems that need solving may not be enough.
When Indian merchants needed to dramatically increase output to meet the demand for cotton cloth from European buyers in the late 17th century, they solved this problem by setting up chains of weaving villages. The merchants role was to supplying yarn to these villages, give them cash advances when needed and even running private police forces to protect movement of yarn and finished cloth as it moved around the country during the production process.
In the same period, in
And that, as we know, started off the Industrial Revolution.
Not only do two worlds need to collide for innovation to happen, but the socio-economic system in which this collision happens has a role in it as well. This is why the same problem, how to meet exploding demand for cotton cloth and yarn, was solved in two different ways: in
Nonetheless, dusting out those old Beatles LPs and listening to them all over again might just be what you need to do to start off your innovation efforts.
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