drinking as India has been primarily a tea drinking nation for ages,
like several other areas in Asia. Launched in 1999 with the plan of
being a leader in the specialty coffee segment, in both the retail and
off-premise trades, the company thinks that the coffee market holds
enormous prospective for expansion in India, which is going all the way
through a period of evolving standard of living and international
trends.
Barista thinks about coffee lovers’ recommendations, for a
comprehensive experience that merges good locations, a perfect product
and cautiously planned espresso bars. In a short period of some years,
Barista has been able to set up a pragmatic brand name that is now, a
source of reference for superior coffees.
The barista outlets are situated in chic locales and the ambiance
there is also pleasing and joyful. Spending a good half an hour meeting
in that place, listening to songs, going through magazines and drinking a
fine cup of coffee is a gratifying experience for all the consumers
who visit this coffee bar.
Barista is developing a cafe culture as an element of lifestyle in the
Indian market. It considers that coffee shops play a very significant
part in any society and considers coffee bars as an instrument of
communal change, be it a place for debate of political affairs, a place
to unwind or a get-together point, Barista is acknowledged as a brand of
central point in the society.
Barista has spared no effort in imprisoning the soul of the brand —
the joy of coffee, be it getting hold of Italy’s premium espresso
machines, sourcing coffees of various origins or getting specialty
coffees roasted in Venice.
Barista Lavazza with its inclination for offering superior than the
superlative to its visitors has taken a promotional step too, by
introducing its domestic brand of chocolate and ice-creams, the
subsequent stage of indulgence in coffee.
Branded chocolates and Barista Lavazza Ice-creams not only add to the
spirit of rich coffee but also offer the visitors, a genuine coffeehouse
experience wherever they go. Barista Lavazza has also been designated
‘Super brand’ for two years in series.
“Barista” - India’s largest coffee cafe chain with the best coffee menu – Espresso Bars, Caffe Americano, Cappuccino, Hazelnut Mocha, Crème Caramel Latte, Swiss Hot and Mint Chocolate.
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