Kaley Cuoco to celebrate Future of Fashion - Plastic!

  This   year plastic has become the newest trend in couture. From    Paris to    Milan to    New York, plastics are showing up in a   variety of innovative and unusual ways on the runway including funky jewelry,   10-inch platform shoes and even sequined mini-dresses made from recycled   plastic bottles. Celebrating this up-and-coming trend, Plastics Make it   Possible, sponsored by the plastics industries of the American Chemistry   Council, will present the Gen Art “Fresh Faces in Fashion” Los Angeles Show on   October 29, hosted by actress Kaley Cuoco, star of the popular CBS sitcom, The   Big Bang Theory.
 
  “Plastics and couture might not seem like an obvious fit, but the fact is that   plastics have played a very large role in fashion for decades,” said Steve   Russell, vice president, Plastics Division of the American Chemistry Council.   “Without plastic, we wouldn’t have faux fur, and skinny jeans wouldn’t have   their stretch. Plastics also provide women with comfortable, smooth support   under their favorite looks. We’re thrilled to partner with Gen Art to   highlight how plastics inspire designers’ imaginations and allow artists to   create pieces that are cutting-edge, on trend, chic, affordable, and even   eco-friendly.”
 
  The “Fresh Faces in Fashion” show is the first in a series of events sponsored   by Plastics Make it Possible as part of a new partnership with Gen Art aimed   at showcasing the creative use of plastics in fashion design and the ways in   which up-and-coming designers are applying them to today’s - and tomorrow’s -   trends. Whether it’s polyester, nylon, spandex or Lycra, the fashion and   design world has embraced these plastic materials.
 
  At the show Kaley Cuoco will announce a nationwide fashion design competition   challenging new and established designers to create two dynamic womenswear   looks made from fabrics that include plastic-based fibers such as chiffon,   rayon, nylon and more.
 
  “In my business, I need to stay on top of trends and I love to support   up-and-coming designers wherever possible,” said Kaley Cuoco, who is currently   starring as Penny in the third season of The Big Bang Theory. “I’m very   excited to work with Plastics Make it Possible(SM) as they challenge designers   to create innovative looks using plastics and recycled plastic fabrics.”
 
  The Gen Art “Fresh Faces in Fashion” show, presented by Plastics Make it   Possible, will take place on opening night of Rock Fashion Week in Los   Angeles, October 29, at the impressive Peterson Automotive Museum. Entering   its 15th year, the show traditionally draws over 1,200 attendees and has   launched the careers of leading designers such as: Zac Posen, Rebecca Taylor,   Shoshanna and Milly. A star-studded after-party will take place in a specially   designed plastic-themed lounge after the show.

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