Gap introduced its newest collection of 1969 Premium Denim made especially for babyGap. Designed with a brand new, lightweight premium denim, the collection features Gap’s iconic pieces specifically for babies 0-24 months. Completely re-engineered from fit and design to fabric, the new collection offers the most comfortable, snuggly-soft denim, giving babies a fashionable edge while offering comfort and full range of movement.
Key pieces from the babyGap 1969 Premium Denim collection include a 5-pocket jean with traditional styling for baby boy, a unisex overall and a skirtall for baby girl. Other classic items include denim jackets for baby boy and baby girl, and a balloon pant and romper for baby girl, and respectively. To mix and match with the new denim, Gap is also introducing a variety of classic, clean pieces with detailing including a white oxford bodysuit, knit pocket-t bodysuit and chambray bodysuit.
“We are extremely excited about this new 1969 Premium Denim collection for babyGap, which merges an emotional feel with a practical touch,” said Pam Wallack, president of babyGap, GapKids and GapMaternity. “This collection is all about the fit and fabric. Our team spent a great deal of time to get the pieces just right and the result is a premium denim that is so soft it doesn’t require lining and a fit that complements all of baby’s ages and stages.”
While the new collection is making its debut in stores nationwide and at gap.com, babyGap will continue to introduce a mix of core and fashion pieces each season. By fall, the complete babyGap 1969 Premium Denim Collection will be available. Additionally, a collection of 1969 Premium Denim for toddler and kids will be introduced this fall, making a seamless transition from baby to kids to adult with the 1969 collection.