On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia.
Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA.
The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to interpret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon.
Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page.
Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ and quickly became a true cultural phenomenon. Known for its “silent comedy” factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love.