The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages all set to the music of Natasha Bedingfield.
The John Frieda team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.
WHAT: John Frieda Sheer Blonde Entourage
John Frieda Sheer Blonde Entourage Spotlight Contest
Private Concert with Natasha Bedingfield
WHEN: March 18, 2010
11:00am-2:00pm Complementary Hair Styling
Open to the public
6:00pm-9:00pm Natasha Bedingfield Concert
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