Swimwear designer Lori Coulter’s custom-designed and TrueMeasure tailored fit swimsuits and cover-ups hit the road this spring for a first-ever trunk show tour at select Macy’s stores. Nine stores in six market areas will host four-day events for women looking for high-style swimwear with the perfect fit.
At the core of the Lori Coulter line is TrueMeasure, a 3-D body scan technology that helps consultants design truly individually tailored swimwear for any body shape. TrueConsultants work with customers to select colors, materials, and styles before creating the ideal swimsuit. Designer styling offers a look that is decidedly not “off-the-rack.”
“We are excited about the new bold styling we are bringing to customers in 2010, including asymmetrical designs, variegated knit dresses, watercolor prints, Swarovski crystal bikinis, statement-making hardware and our signature designs ranging from Brazilian-cut bikinis to sophisticated one-pieces.” says Coulter. “Our custom-to-your-body fit has been our hallmark; now our customers are asking for even more in unique style and splashy embellishments. This year’s designs will delight our customers who wish to stand out, not blend in the crowd.