Macy’s announced a new fashion initiative that will engage acclaimed fashion designers to create a series of rotating collections for the retailer’s contemporary fashion ”Impulse” department. Launching in February 2011 and continuing through the year, a new designer capsule will rotate onto the floor approximately every two months and will offer limited-edition women’s apparel pieces to be sold in 235 Macy’s stores and on macys.com.
Kinder Aggugini, a London-based designer who has worked with fashion icons and design houses including John Galliano, Vivienne Westwood, Paul Smith, Calvin Klein, Costume National and Versace, will be the designer to inaugurate Macy’s international capsule collection series in February 2011 with a line that captures his covetable rocker-chic aesthetic.
“It is an incredible privilege to have the opportunity to bring established and renowned fashion designers from across the globe to Macy’s fashion-seeking customer,” said Jeff Gennette, Macy’s chief merchandising officer. “The launch of this designer program affirms that Macy’s is a unique destination for fashion, bringing sophisticated design and aspirational fashion to a customer that desires and demands constant newness in her wardrobe. We are confident that Kinder’s unique styling and intriguing background will appeal to Macy’s ‘Impulse’ customer and satisfy her desire for high-end fashion at an affordable price.”
Read More about Kinder Aggugini to design rotating series for Macy’s @ Fibre2fashion