Jet-set, green glamour attacks summer

It’s one of H&M’s most important new collections - a range of more sustainable fashion called Conscious, which will show exactly what can be done with greener materials. To launch this range, which arrives in-store in mid April, there’s a campaign shot by Sölve Sundsbo which has models Abbey Lee and Natasha Poly, alongside Clement Chabernaud and Ben Hill, wearing key pieces from the all-white collection.

Planning and dreaming about that longed-for summer holiday can be almost as good as the reality. H&M is offering a shot of holiday glamour in selected stores from 31st March - a collection that is sporty and chic, embodying the idea of the Riviera lifestyle. There are modern versions of luxurious classics, like flowing maxi-dresses, Grecian-influenced draped dresses and animal print kaftans. There are also clean-cut collarless jackets and essential shirts as well as T-shirts in neutral shades of sand, desert and tan. The accessories dictate the look with large jewel-stone earrings and chain necklaces.