Berghaus has increased its focus on Germany with a significant investment in the market. Following the restructure of the global business earlier in the year, the company has now opened its EMEA regional office in Munich, a dedicated showroom and regional territory showrooms.
To achieve sales ambitions and implement a ‘closer to the customer’ strategy, Berghaus has also strengthened its sales force in Germany and Austria, with the appointment of two new agencies to represent the brand in Germany and a new joint agency agreement in Austria.
The Berghaus EMEA regional office is located within the MOC Order Centre in Munich. A team based in the new office will be responsible for Berghaus sales, marketing and customer services across Europe. Led by EMEA sales director Simon Roberts and European product line manager Sebastien Willefert, Berghaus EMEA will also input directly into product development, ensuring that new ranges will have commercial appeal across Europe.
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