Capel & Genevieve team up to create soulful & whimsical rug

Capel Rugs has teamed up with the acclaimed interior designer and HGTV star, Genevieve Gorder, to create a line of soulful, whimsical rugs that will debut at the October High Point Market.

The line features four collections of flat-woven styles that marry Gorder’s unique design aesthetic with Capel’s signature craftmanship. The line will encompass a range of classic themes and global inspirations: from indigenous patterns, Morrocan tile work to her own ancestral heirlooms.

“Genevieve finds beauty and inspiration in everyday life and reinterprets those components to create one-of-a-kind designs that are hip and playful,” said Tami Watras, Vice President-Product and Creative Director for Capel. “We are extremely excited about our new partnership and the unique decorating opportunities that it offers consumers.”

The new Genevieve Gorder line is an extension of Capel’s New Style Point of View concept which was launched in the Fall of 2010. The hugely successful initiative combines Capel’s strengths as a source for classic styling and industry-leading quality with creative new designs, colors and collaborations involving today’s most popular designers, according to Watras.

Gorder’s unmistakable style and enthusiasm have made her one of America’s favorite and best-known interior designers. In addition to her work on television shows like HGTV’s “Dear Geneveive” and “Design Star,” Gorder was one of the original designers on TLC’s hit TV series, “Trading Spaces.”

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