In this episode, Lane Bryant Group President Brian Woolf and Senior Vice President of Product Design and Development Debbie Martin will determine whether or not to offer full figured fashion designer Qristyl Frazier a once-in-a-lifetime opportunity to create and sell an exclusive clothing line for the nation’s leading women’s curvy apparel retailer. Lane Bryant, Sundance Channel and Joe Zee will host an NYC viewing party open to all customers and media for interview/photo opportunities on Thursday, December 1st from 6 to 9 p.m. at the Lane Bryant Fulton Street store (380 Fulton St. at the corner of Smith St., Brooklyn, NY 11201).
“We are constantly looking for cutting-edge, vibrant designs to add to the Lane Bryant collection,” said Mr. Woolf, who serves as Group President for the Lane Bryant brand of parent company Charming Shoppes, Inc. “All On The Line offers a unique opportunity for gifted designers to be mentored and matched up with leading retailers. Reality shows often focus solely on the artistic side of fashion; but Joe Zee’s pragmatic approach to the business, combined with the design aspect, inspired us to be a part of the new season.”
Ms. Martin adds, “To date, most of the products in the Lane Bryant merchandise mix features in-house designs, and we’d like to find new designs that offer fresh and creative ideas that will enhance our collection. It’s a thrill to team up with Joe Zee to make a positive impact and help cultivate a great talent like Qristyl.”
Read more aboutÂ Lane Bryant + Joe Zee + Qristyl Frazier for full figured fashion @ Fibre2fashion