The British Fashion Council’s (BFC) international showcasing initiative LONDON show ROOMS returns to Los Angeles with many of London’s brightest stars in March. This initiative aims to develop the profile and business opportunities for these fashion designers in international markets. Garment buyers, stylists and press will have the opportunity to meet designers and view the collections in a unique environment.
London has an unparalleled reputation for nurturing the world’s most innovative, diverse and creative talents. The showroom will showcase a selection of BFC/Vogue Designer Fashion Fund shortlisted designers and Fashion Forward alumni including two of this year’s recipients, Louise Gray and Mary Katrantzou.
A project aimed at boosting British designer exports, LONDON show ROOMS has grown to include showrooms for women and menswear collections in Paris, New York, Hong Kong and LA with plans for expansion into mainland China later in the year.
The second LONDON show ROOMS LA will take place from March 13-15 at ACE Gallery,Los Angeles. The showroom is a fully subsidized space for designers to showcase their collections with the support of international marketing, media and sales advisers providing a unique opportunity to secure new export business.
Caroline Rush, CEO of the BFC said: “Following an overwhelming response last October, we’re delighted to be returning to LA. The participating designers and the standout collections that they showcased on the London catwalk last month will be available to view during one-to-one appointments.”
“We aim to further develop their profile on the west coast through media coverage and build their relationships with press, stylists and retailers.”