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Gucci creative director Giannini returns to China

Gucci is pleased to announce that on Saturday April 21, Creative Director Frida Giannini will mark her return to China with three exclusive events throughout the day. 

In the morning Giannini will host a cocktail in honour of Li Bing Bing at the historic Wai Tan Yuan, at which Gucci’s new advertising campaign starring the Chinese actress will be revealed. 

Dedicated to the House’s handbags, jewelry and watches, the campaign features both classic accessories from Gucci’s tradition as well as new styles destined to become timeless pieces. 

Then, in the evening, Wai Tan Yuan will also mark the location of Giannini’s first-ever fashion show in China. Giannini will present her critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially invited guests with celebrity attendees including Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun. 

China’s fashion capital will enjoy an unprecedented preview of next season’s men’s and women’s collections only before shown on the House’s Milan runway. 

A private party will follow in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB will span three floors and host distinctive themes within each lounge. 

Party-goers will have the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.2ManyDJs and Michel Gaubert will perform live DJ sets and Bryan Ferry will take the stage for an exclusive performance followed by a DJ set by Isaac Ferry.

Read More about Gucci creative director Giannini returns to China @ Fibre2fashion

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