Loved by Congress once, Joshi now sparks fresh trouble for PM
An immediate threat to the UPA government from the DMK may have been averted by keeping out Tamil Nadu chief minister M Karunanidhi’s wife Dayalu Ammal from the second charge-sheet in the 2G spectrum case.
But the big question is can 86-year-old Karunanidhi bear to see his dear daughter Kanimozhi being sent to Tihar jail when she appears before the special CBI judge on May 6.
Kanimozhi was named as a co-conspirator along with ex-Telecom Minister A Raja for seeking bribe money to be paid the first DMK family-owned TV channel, Kalaignar TV.
Even as the Congress is cocksure that the DMK cannot pose any threat to the UPA coalition in the wake of Kanimozhi being made an accused in the 2G case, Karunanidhi is said to be very upset that the Centre has put his daughter in the dock.
In fact, Karunanidhi had a telling statement issued by the DMK late Monday. It said: “The issue of questioning of Kanimozhi and Karunanidhi’s wife Dayalu had been made a publicity exercise of gargantuan proportions…. Even after it had been proved in a transparent manner that the Rs 200 crore loan given by a firm (DB Reality to Kalaingar TV) was returned with interest and that there was nothing hanky panky and no conspiracy, Dayalu and Kanimozhi were questioned (by CBI).”
True, tension had eased in the DMK after the CBI kept out Dayalu Ammal, who holds 60 per cent share in Kalaignar TV, which allegedly got Rs 200 crore from the 2G scam beneficiaries.
Also, Dayalu’s son, Union minister M K Alagiri, who was very upset by reports that his mother would be named as an accused, quietened down. Earlier, he had wondered loudly to his aides, “why should I continue if mother is made an accused in the 2G case.”
But Karunanidhi surprised his party leaders by calling an emergency meeting of his party’s executive on Wednesday after he learnt that Kanimozhi was in deep trouble though his wife Dayalu was out of it for now.
Karunanidhi is worried that the special CBI judge who has denied bail to other scam accused could do the same to his daughter when she appears before the special court on May 6. In case, she is unable to get an easy bail, tension in the party might re-surface. Proceedings in the Delhi High Court, where appeal for bail of other 2G accused are coming up, would be keenly watched.
The Congress’ calculation is that the DMK cannot do anything till May 13 when the results of the Tamil Nadu assembly polls are declared. The DMK had contested only 119 seats leaving the rest to its alliance partners, the largest chunk of 63 to the Congress. Therefore, the DMK may need the Congress’ help to form the next government. If it loses power, it is all the more the DMK needs a foothold in power in Delhi.
But, will the DMK being the third largest constitutent of UPA after the Congress and Trinamool Congress and having 18 MP in the Lok Sabha, just wait and watch Kanimozhi being sent to jail?
Karunanidhi is known to already suffer from guilt. He didn’t do much for Kanimozhi. In fact, for many years, he had not acknowledged his marriage with her mother, Rajathi Ammal.
With his first wife Dayalu in a safe position, Rajathi is bound to mount pressure on Karunanidhi to save their daughter from the law. It’s then the trouble for the UPA could really begin.
With bundles of money being discovered all over Tamil Nadu, money and not political parties have fought the elections. So much the big question is who will win?
Money or the Election Commission, which is doing a commendable job to check the influence of financial power of those who fear they will lose the elections this time.
Their model of wooing voters had worked perfectly well in the Lok Sabha polls of 2009, and previously in the assembly polls of 2006.
Till date, the Election Commission seized Rs 34 crore of “unaccounted money” in the run up to the elections.
So much so, that in Tamil Nadu, the main opposition party today seems to be the Election Commission (EC), wrote Gnani, a leading Tamil writer and columnist.
He noted that Tamil Nadu chief minister M. Karunanidhi went to the extent of appealing to the Centre to rethink the powers conferred on the EC and restructure it. His son and deputy chief minister M.K. Stalin, alliance partners S. Ramadoss of the Pattali Makkal Katchi, Thirumavalavan of the Viduthalai Chiruthaigal Katchi and, most importantly, Union home minister P. Chidambaram of main ally Congress have all been critical of the EC during the campaign.
Just as Team India lifted the World Cup on Satursday night, a SMS went out to mostly journalists saying: “Poonam Pandey’d phone switched off…” Another said, “do you have her address?”
As the 19-year-old, who participated in last year’s Gladrags’ model hunt contest and offered to go nude for the cricket team just before the semifinal against Pakistan in Mohali, went silent, PR and media analysts began to draw a lesson from her publicity stunt.
”I am in love with Poonam Pandey. She’s just demonstrated how opportunistic investment can catapult a brand to become top of mind with one masterstroke,” wrote Sai Nagesh, Executive Vice-President and Executive Business Officer, Dentsu Media, in serious Hindu Businessline.
Not only has she captured the imagination of millions of men across the world, she has also elevated the World Cup finals to an unparalleled edge-of-the-seat ‘drool event’!
Much like Sachin’s straight drives, it’s all about the timing. In a world of integrated and interconnected media, proof of Poonam’s genius comes in the form of this Facebook message from a newfound fan, while all of India is saying, ‘I support India’ - ‘I support Poonam Pandey’, Nagesh wrote.
Opportunistic investment in media has been around for a while in the US, and is being practised in India more recently with a lot of fanfare during this cricket World Cup.
There are advertisers who are only seen during the Super Bowl in the US, and they are willing to spend a couple of million dollars on that alone, while being absent for the rest of the year.
Such properties are great ways to spike GRPs (gross rating points). We’re seeing this World Cup being leveraged with opportunistic investments, and my belief is that such investments are here to stay.
For challenger brands that cannot afford to spend a lot of money to buy the bulk deal packages to be visible through the World Cup, these last-minute spot opportunities on the semi-finals and final are a great way to get a spike on visibility.
Then there are these whole host of long-standing and established brands for which awareness is not an issue, and that have the advantage of being a part of the subliminal consciousness because of their legacy. These brands need not be visible through high-decibel advertising across the year, but would want to gently nudge their consumers from time to time to say that they’re around.
What better opportunity than a high-decibel platform like an Indo-Pak semi-final or a World Cup final featuring India?
The television media universe today is one where bulk ratings have become scarce on even the most watched entertainment channels.
Indian cricket is unarguably most exciting for advertisers targeting the male viewer, and has now been elevated to new high with Ms Poonam Pandey declaring her ‘bare’ intentions in going a few steps further than she did for her calendar shoot. Those visuals won’t be on TV in any case, but then, does imagination need visuals? (This article was published in the Business Line print edition dated April 3, 2011) http://www.thehindubusinessline.com/todays-paper/tp-others/tp-variety/article1594982.ece?css=print
In the meantime, Pandey posted on her Twitter page Monday: “Thanx a Lot All for ur Support!! I am Still on with My Commitments Stay TUNED.” Earlier, she issued a statement saying she would go ahead with her promise only if the BCCI permits.