Sachin, Sehwag, Dhoni, Saina Nehwal, SRK, Amitabh, Amir Khan, Salman Khan and many others have got product endorsements worth more than a crore. Many CWG medal winners have also become crorepaties.
Our companies are bent upon making more and more crorepaties. A time may come when
But at whose cost?
When a company is paying crores of rupees for product endorsement to celebrities, it is not paying from the pockets of its managers, but from the general public - by increasing the cost of product. All advertisement charges are reckoned in the cost of production and distribution, thereby making the goods costlier.
Ultimately, the cost of making crorepaties is borne by general public, the common. customers.
And we should not forget that we have more paupers, more hungry people than anywhere in the world. World’s richest as well as the poorest reside in our country.
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yes , agreed
You are right as such. But it’s a difficult thing to judge. Companies do need to go for flashy marketing and branding campaigns in order to maintain their positioning. Today’s youth wants to look updated and if a big star is endorsing a fashion product, the youth would prefer it over another who is not endorsed by any big star. So by rivaling, all companies go one after the other – the same way. If consumers are mature, such aspirational branding would not get stretched to such extent… As such mindless expenses for marketing is wrong. I see so many companies spending like anything, without any returns of investment…
Rightly said..recently Doni signed a endorsement contrct of 300 crores for 3 years..once got famous in cricket or any sport..they can easily earn countless money.after that no need to play 4 them.. they simply remain in 11’s team to keep their popularity..who cares for common man!!!!!!