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Latest Website Design Trends

Over the past decade, internet has emerged as the primary source of
information and the searchers are accessing this information on an array
of devices. As a result, it has become all the more essential for the
businesses that promote products and services, or run e-commerce
websites, to have a strong brand presence on the web. Apart from the
obvious purpose of promoting your brand, the website is the right place
to reflect your brand identity and values. Simply building a
run-of-the-mill website is not enough and the site must be clearly
visible to your target audience and readily accessible when they are
searching for what you want to promote. In fact the web is not only
about these basic functionalities. Many experts observe that just like
fashion and interior design, the web also follows a trend!

The
design influence is merely a reflection of the culture and expectations
for user interfaces. So far, the year 2012 has brought upon some amazing
changes in design and Internet technology. website design
has become a much smoother subject to jump into learning, not to
mention the countless open source libraries useful in streamlining the
process. However, as they say, man’s habit of never being satisfied with
what he has, always leads to creation of something new. In this article
we are trying to offer you an insight regarding a few trends that the
web design world has adopted in 2013.

To begin with, content
creation remains the most vital of all, as only the efficient,
searchable, accessible, multi-platform content ensures best interactive
experience for your user. Further, the modus operandi must be governed
by simplicity. Here, we are not just talking about PCs but our world is
also mobile. Hence, it is no surprise that while a web site viewed on a
desk top computer remains important, accessing the site on a mobile
device such as a tablet or a smart phone is rapidly becoming the norm.
In such a scenario, simplifying the content and design from the user’s
point of view is the only key to success.

There are numerous other
ways that can enhance the average user’s experience. You can make the
page elements to respond quickly to keyboard/mouse input and behave as
expected. Some examples may include side fly-out menus, drop-down boxes,
and popup windows. Including famous JavaScript libraries such as
Moo-tools and jQuery, it has now become much easier to animate these
features and even more. Most modern-day browsers support this code and
even gracefully degrade when the scripts aren’t available. Ultimately
you want to make the user feel comfortable when interacting with
anywhere in the design and this is what acknowledges your presence on
the web.

Over the next few months, it has been predicted that the
web design world is going to witness a process of transformation for
most desktop websites, which will increasingly imitate the style and
interfaces of mobile apps, unifying and simplifying content and design
and at the same time facilitating the creation of responsive projects
leading to a complete unification of desktop and mobile to a single
version. Further, a trend to employ, seemingly aesthetic matters such
as, app-style interfaces, design focusing on typography, less
decoration, flat colors and flat style would bring the web design closer
to create adaptive projects and serve images and scalable elements to
retina displays with excellent performance on 3G connections, mobiles
with inferior provisions from the non-western market and to devices such
as e-Readers.

Amidst these constant changes, what becomes a
difficult task is to choose a company that understands these key web
trends, one that you can fully trust to build you a web site that works,
wherever it is accessed from. And yes, a first impression really does
count. Research has shown that if the first impression of your website
is not favorable your visitors are likely to move on to your
competitor’s site, even if you are offering superior quality products
and services at more affordable rates.

Posted in Web Design.

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