Rediffiland ' Island?

How delightfully and rightly does Rediff call its blog line 'iland'. The 'iland' is a lovely coinage, stressing on the evergreen ego. It hints at a kind of belonging that every 'ilander', as I may put it, share. Or rather, is it a sense of possession that happily inflates the 'me' in every single mortal, be it a layman or an intellectual. It gives you the feeling of owning a 'land' or, more precisely, an arena, without having to pay for it. Isn't that cool? In this light, it could well have been named the 'Myland' or 'Me-land', both of which denote a very obvious sense of ego.

Then why 'iland'? Most of us, I am sure must have noticed the reason behind this ' it is the intended pun of 'island'. Helping us to travel to a faraway exotic island in Noah's Ark with a huge battalion of islanders, it undoubtedly gives us a fanciful image. Fleeing off to an off-land shore, presumably not known to the world whom I otherwise 'know', mingling with a whole new variant and exciting bunch of similar fliers and cut off from all kinds of communicative devices like cell phones and emails, can be a hands-on exhilarating idea in itself. Does Rediffiland not give us a taste of this escape?

Well, I admit that this itself is a mark of civilization with the cyber-world strongly and undeniably associated, from which I would like to flee awhile at times, but it does lend a similar sense of freedom, doesn't it?

With Rediffiland it is almost like running off to an island, which 'I' own and which is 'my' land, with so many other like-minded mortals on it who, too, share a similar feeling. Exuding a sense of ownership, belonging, intimacy and kinship Rediffiland has been just rightly christened.