Market survey is the first thing that strikes us when we think of buying high-end products which may involve huge investment. This entails the cumbersome job of visiting various outlets dealing in the particular product, checking out the different designs and models, the quality etc. All said and done, how do you plan to determine the performance worth of the said item? What is the assurance you have for the money spent in comparison with the trait of the commodity or service you intend to purchase? Last but not the least is it possible for you to explore the market before buying every small item?
All the above questions steadily direct us towards one possible and feasible solution of ascertaining a product's worth, and that is "Consumer Review". A consumer review is mostly given by the end customers about a product, service or company out of their personal experience. All of us may have had at least one experience wherein we have purchased something that doesn't work as per our expectations, or was delivered in broken condition due to the mode of transit, or having received something that was not ordered, or being charged an unfair amount etc. The list can go on and on for a consumer, who is at the receiving end of such unfair deals. In order not to be cheated by such false yet alluring offers, you should be well informed about the various aspects of the product you intend to buy.

There are various websites that provide you extensive lists of consumer reviews on specific product categories you want to purchase from. It is always suggested to be informed through these consumer reviews as they are first-hand information shared by people like us regarding the item bought or services utilized. A listing of these consumer reviews would help you in obtaining a good deal for your hard earned money.

These consumer reviews not only help the customers in ascertaining the value and quality of a product, but are also are quite beneficial in boosting up the sales of a particular product with good performance through favourable ratings. Consumerdaddy.com is one such website which invites customers to share their experiences on products of any category by submitting their respective reviews. These products are then rated as per the consumer reviews (praise or criticism) shared on this website. The website cover an extensive range of products for which consumer reviews are shared by thousands of consumers sitting across the world. The aim of Consumerdaddy.com is to provide unbiased opinion to consumers and not to strike hard the merchant's product or service.      

Consumer reviews are not long stories to be read; these are crisp and precise information written in about 10-15 lines about the product's features. However one should bear in mind that despite being concise and small these reviews should be informative and helpful, else they lose their purpose. Another essential fact to be kept in mind while buying an item is that these consumer reviews are the personal verdicts of a customer and not ratings given by any authorized body after due checks.

Consumer, unarguably, is the prime deciding factor in today’s economic growth. The business activities of any nation circle around the end customer. Consumers today are over-exposed to various forms of direct advertising, thus resulting in the increased need for protecting them. The recognition and addressal of this requirement can be phenomenal in the growth of any country’s trading mechanism. Only a company which puts equal emphasis on the efficient and prompt handlingof consumer complaints can successfully reap the benefits of brand loyalty. Consumer complaints are an imperative mode for the growth of any business. This gives them the opportunity of correcting their products/services and designing them as per the demands of the consumer.

The Department of Consumer Affairs set up a special body in February 2002, known as Consumer Grievance Redressal Cell (CGRC), wherein all types of consumer complaints are probed and addressed. For this the consumer should belong to one or more of the following categories:

(1) Defective goods/services sold, high prices charged
(2) Consumer complaints received from the Cabinet Secretary or PMO
(3) Consumer complaints appearing in newspaper columns

Consumer complaints can be addressed to various forums where the interest of the customer receives due consideration. There are many such forums and committees set up for hearing consumer complaints against unfair trade practices. These consumer forums or committees are
headed by either government or non-government bodies, and provide a fair platform for the redressal of consumer complaints.

Despite the fact that the customer is the central entity of any business, unfair trade practices is not a rare happening. Most of us have faced situations of being cheated or misinformed while buying a
product or service. The notion of consumer complaints has finally given us an innovative way to expose firms which are involved in unfair and monopolist trade activities. Consumer complaints also have the right to redressal against unscrupulous exploitation. These consumer complaint redressal forums are also useful in fair settlement of the losses borne by the customer in the process of buying or utilizing the said product or service. The firm or company thus involved would also be liable to
face a penalty or appropriate sentencing, if proven guilty.

There are many such websites that offer the general public opportunities to lodge consumer complaints against products or services utilized. One such website of its kind is Consumerdaddy.com which allowsthe consumer to file two types of complaints. One can be a quick
consumer complaint, filed by anyone against any product. It can also be termed as criticism for the particular product. The more the number of complaints for a product, the lesser is the score. The second type of complaint is a detailed consumer complaint, wherein the complaint is further investigated by the website’s appointed investigators. For filing this type of complaint, you need to be a registered user of this website.

The quick and efficient redressal of consumer complaints is not only a mode of decreasing the grievances of consumers, but if handled proficiently and swiftly can also act as milestone in the progress of a company.

Consumerdaddy is a website for the consumers, by the consumers. The portal provides information regarding consumer reports on 4000 companies & 12000 products from the Indian market place for consumer protection where consumers can browse the history and submit the complaints, criticisms and praises for various products and companies in India. Altogether consumerdaddy.com acts as a consumer guide and learn about your consumer rights.

It will NOT take money, direct rewards or indirect incentives from any company or person to positively or negatively change the reports of any product UNDER ANY CIRCUMSTANCE.