Pizza Hut is part of the flagship brands of Yum! Brands Inc. It is the world’s prime pizza chain with over 12,500 restaurants across 91 countries.
Pizza hut India is a renowned chain of fast food restaurants prevailing in different areas of India. It is an international brand name with an Indian spirit, in provisions of product, excellent service as well as costing. The Indian consumers have a preference for value as well as price and Pizza hut reinforce their product values and standards to remain in tune with the Indian customers. It has been positioned as the ‘Most trusted Food Service’ brand. In addition, the company also has been named the most trusted quick-service restaurant brand name for the past three years Within India, Pizza Hut has 147 restaurants across 39 cities.
Since, in India 70% sales are for vegetarian items in the Indian restaurants, seeing that there is an all- veg Pizza Hut as well, the worlds first for the company, in the Jain-influenced city, Ahmedabad.
As nowadays, customers splurge more time and money on food in the restaurants. Consequently, Pizza Hut has changed its position as a fine dine restaurant and is therefore not a fast food restaurant any longer. The menu has been long-drawn-out and a face-lift in ambience and interior decoration has also been done.
Pizza Hut puts in plain words that the youth who frequent its outlets are motivated by the twin objectives of eating and linking. The apt phrase to illustrate this activity would-be “entertainment”.
In India, 103 outlets in 34 cities are designed for restaurant dining, the rest are ‘Carry Out’ and ‘Delivery only’.
The company has also established a logo and tag-line, “Stories Happen” as part of its line of attack to carry on performing in the fast-evolving market.
The Great Indian Treat product range presents a four-course meal with a blend of Indian taste in an international set-up, through an assortment of beverages, starters, pizzas and desserts.
Pizza hut has also come up with a new concept pizza huts chef table. In this concept, the Chef makes an elaborate lunch spread focusing on the supreme range of ‘Tuscani Pastas’ with tempting starters, desserts and revitalizing mock tails.
The opening of Chef’s Table was held in July 2010 at Pizza Hut, Forum Mall restaurants Bangalore, and was a grand event with a custom-made bill of fare of the day organized by Pizza Hut Head Chef. The new Pizza Hut restaurants have warmer lights, earthy tones, exhibit destination sitting plus mood graphics on the wall and an enormously stretched out bills of fare.