Philips Electronics has signed an agreement with Videocon according to which Videocon would make and sell Philips brand TV sets in India.
http://www.dnaindia.com/money/report_philips-videocon-in-marketing-pact_1373358
Videocon would pay around 3% of royalty to Philips in return. The initial contract is for five years which can be extended by another spell of five years.
I see the benefits to the two [...]
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