‘Business the Richard Branson Way’ – 10 secrets of the world’s greatest brand builder; Third Edition
By: Des Dearlove
Wiley India Pvt. Ltd.
Richard Branson is now a legend. Few self-made men have ever achieved as much in this business world, as Branson has achieved with his Virgin brand. Though there is no dearth of available literature or [...]
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I iron my own clothes. It saves lots of time and hassles for me. Today when I was ironing my shirt, I noticed how it worked. The shirt I picked up was clean and dried. But merely being clean didn’t matter – it had to be wrinkle free. When I ironed it, it eliminated all [...] Freakonomics: A rogue economist explores the hidden side of everything Learnt these lessons: It is true that our India is very diverse. It has diverse people, diverse cultures, and diverse places. But at times we tend to take such diversity too far and too seriously. I realised it very recently. ‘Freedom from the Known’ I was writing a one-line email to my colleague. I wrote: I received a noble request from a friend. Sharing it because I support the cause: In the recent times, a lot many National Leaders in the West have expressed concern over non-integration of immigrants with their societies. The oft repeated statement is: “Multiculturalism has failed”. I think Nicolas Sarkozy of France was the most recent one to say this to the world. You can news about his statements at: In his article titled “I am not a Statistic”, (ET, 11 Feb 2011), Devdutt Pattanaik writes a wonderful episode with a very nice lesson for all of us to learn. I think this lesson is only a drop from the ocean of Ramayana. ‘Zenobia: The curious book of business’ I had a colleague whom many of us found very irritating. Out of her other habits, one thing affected me most because I sat next to her cubicle. Her desk phone rang very loud. And it seemed that it rang only when she was away from her desk. And it seemed that she purposefully got [...] Many of us were not happy when Congress had won the last state election in Maharashtra even after all had happened before, during and after 26/11. Terror attack was not a single issue, the issues ranged from farmers’ suicides to all round corruption. In the citizens cry after 26/11 attacks, the party only replaced the [...] While walking in the evening, suddenly my sight reached the moon. The moon lit the dark sky. Its shape was incomplete today. My mind wandered to visualise the reason. The sun would be on the other side of the earth, that part of earth would be seeing the day and the part where I walked [...] ‘The 10 Distinctions between Millionaires and the Middle Class’ ‘Bangalore Tiger: How Indian Tech Upstart Wipro is rewriting the rules of global competition’ ‘Supply Chain Management with APO: Structures, Modeling Approaches and Implementation Peculiarities’ Just read the following lines from a colleague in my company. Her name is Manisha P. and she writes amazing and profound lines like these: |
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