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Free hugs campaign (Jadu Ki Jappi)

July 02, 2009 By: Rita Thakkar Category: Friends



I know that Free Hugs campaign is a old episode, but there are certain activities we always have to remember where we can spread love.

This free hugs idea is successfully commercialized in ‘Munnabhai MBBS’ and used as ‘Jadu Ki Jappi’

One day when I was going through the website of

Tarun Khiwal

a leading fashion photographer in India I saw a video of Him, His Son and Friends doing this in campaign. (See the Video, Excellent work)


Lets Know about the History of Free Hugs campaign

The Free Hugs campaign in its present form was started by Juan Mann on June 30, 2004, when he commenced giving out hugs in the Pitt St Mall in central Sydney (See Video Here). In the months prior to this Mann had been feeling depressed and lonely as a result of numerous personal difficulties. However a random hug from a stranger made an
enormous difference, with Mann stating that “…I went out to a party one night and a completely random person came up to me and gave me a hug. I felt like a king! It was greatest thing that ever happened.”

Mann carried the now iconic “FREE HUGS” sign from the outset. However on his first attempt in his hometown, where he returned to find that he was the only person he knew, as his friends and family had moved away, so he had to wait fifteen minutes before an elderly lady came up to him and gave him a hug.

Initial distrust of Juan Mann’s motives eventually gave way to a gradual increase of people willing to be hugged, with other huggers (male and female) helping distribute them. In October 2004 police told them they must stop, as Mann had not obtained public liability insurance worth $25 million for his actions. Mann and his companions used a petition to attempt to convince authorities that his campaign should be allowed to continue without the insurance. His petition reached 10,000 signatures. He submitted it and was allowed to continue giving free hugs.

Mann befriended Shimon Moore, lead singer for the Sick Puppies, shortly after commencing his campaign, and over a two-month period in late 2004 Moore recorded video footage of Mann and his fellow huggers. Moore and his band moved to Los Angeles in March 2005 and nothing was immediately done with the footage. Meanwhile Mann continued his campaign throughout 2005 and 2006 by appearing in Pitt St Mall in Sydney most Thursday afternoons.

In mid 2006 Mann’s grandmother died, and in consolation Moore made the music video using the footage he had shot in 2004 to send to Mann as a gift, stating in an interview that, “I sent it to him on a disc as a present and I wrote down ‘This is who you are’.” The video was later uploaded onto YouTube where it became a popular video on the site.

On October 30, 2006, Mann was invited by Oprah Winfrey to appear on her show Oprah after her producer’s doctor saw the Free Hugs video on YouTube. Juan Mann made an appearance outside her studio that morning, offering free hugs to the crowd waiting to see the taping of that day’s episode. Oprah’s camera crews caught several people in the audience hugging Mann as the morning progressed.

On October 23, 2007, Juan Mann announced his residential address online and offered an open invitation to anyone to come over and chat on-camera as part of his ‘open-house project’. Mann hosted 80 guests over 36 days. On November 25, 2007, Mann’s landlord threatened him with eviction, so he launched an online appeal.

On November 22, 2008, at YouTube Live Sick Puppies did a performance of “All the Same” while Juan Mann gave hugs to crowd members.

On February 13, 2009 a Free Hug Day took place (Feb 13 near Valentine’s Day).

So, the simplest way of spreading love is ‘Jadu Ki Jappi’

Here I take opportunity to express my love and affection towards all of you for supporting and inspiring me to write new articles on my blogs, by giving inspiring comments on my articles, joining as my blog followers, Due to all your support Now I have 300+ RSS subscribers for my blogs.

Please Accept my ‘Jadu Ki Jappi’

I wish God Bless You all!

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16 Comments to “Free hugs campaign (Jadu Ki Jappi)”


  1. Ramesh R says:

    I am not sure about how true the Mann campaign of 2004 is. Why I say this because as early as 1986 when I was studying in Bangkok, I had a Sociology teacher call Win Win Kyu distribute a Free Hug Coupon to all of us. The coupon read “FREE FOR ONE FREE HUG REDEEMABLE FROM ANY COOPERATING HUMAN BEING”. I remember using it quite extensively too :)

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  2. amit verma says:

    Yes I have accepted it dear Rita.Gud keep it up!!

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  3. Yes, accepted. nice campaign..!!

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  4. arvind tank says:

    kya baat hain rita good collection how you got it yar

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  5. irfan pathan says:

    hi good compaign……

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  6. Heyyyyyyyyy gud one yar……lekin bachhe ki jagah pe mujhe bula liya hota hahahah

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  7. The free hug campaign basically basically implies that we”re so much involved with ourselves that we”ve lost connection an communication with others. Even if it is not actually a hug, some words of kindness for others, some generous gestures, a smile etc. can do wonders ….. nice post, Rita.

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  8. Free hugs campaign or its initiative sounds really odd especially with an unknown person but how comforting it is, can be said only by the person who has experienced it. Thanks for the sharing.

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  9. Murali MBK says:

    THANKING U FOR SHARING FRIEND…

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  10. Asim Saxena says:

    Really very nice post……..my one friend is also writing me HUGS and I feel good.

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  11. nice

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  12. iveenia says:

    i love that campaign - it has been shown on the other blog page i blog as well :) hugs are VERY healthy :) - thank you for sharing Rita :)

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  13. dilip maydeo says:

    Hope someone starts jadu ki pappi campaign.lets wait till then

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  14. A biiiiiiiig hug for u by me….
    Thanks for sharing..

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  15. INDRESH says:

    well a warm jadu ki jappi to u to ,thk for sharing

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  16. toms abraham says:

    Thanks lady……….A warm hug really does the magic. Mother’’s hug, father’’s hug, friend’’s hug for a depressed soul…….The warmth of it makes a tear roll down………..The depression flushes away…………Happiness gushes inside and life revives…………..Lots of thanks lady for sharing lots of hugs…….!!!

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