The Cool Info You Always Looked For

Hi friends! We all think of Jesus Christ as a great teacher, religious guru, son of the almighty God and above all a great person who lived in this world 2000 years ago. Of course he was all these. And being a Christian myself I love him and look forward to him as my redeemer. But is he worth only that much to be remembered as. I don’t think so. Whose name comes to your mind first when you think about the marketing gurus? Of course many and the foremost could be Philip Kotler – The father of marketing. Well, good enough but I can’t ignore Jesus Christ in that list. I think Jesus deserves a better place and name than all those. Probably the first and greatest marketing Guru who lived 2000 years back. 

So what do I intend to tell here? Indeed no blasphemy. When you think about a marketing guru, what are the lists of things that come to your mind first? It could be laying down certain set of marketing principles, strategies and probably a leader by himself who lead by example by living his/her talk right. Okay let’s do some analysis here. 

What did Jesus Christ do? He taught certain principles and a way of life. And the result is “Christianity” – the largest religion in the world today. Even Bill Gates or say Philip Kotler couldn’t build a brand so popular, lasting and recurring. Okay now, let’s take a typical corporates’ marketing division. What does the CEO of the company or other marketing heads down the line does to achieve the company’s objectives? Let’s list few major ones below: 

1. A leader who leads by example by showing other how to perform (Many of them fail in this of course)

2. Someone who motivates others to perform

 3. Someone who imparts confidence on his team members

4. Someone who is a tree of confidence and belief in oneself

5. Someone has a list of objectives that he makes his team members achieve

 6. Someone who walks his talk

7. Someone who is ethical in his practices

8. Someone who is a great strategist

9. Who selects the best team and delegates efficiently

 10. Terminates someone who doesn’t perform

Okay it’s not all, but still hopefully I’ve covered the important ones.

Now let’s take one by one.

1. A leader who leads by example by showing other how to perform – Jesus Christ never depended on others in carrying out his tasks. He went around and did his business alone and all along showed his followers how to do it.

2. Someone who motivates others to perform – Just take an example from Bible “Peter replies, “Lord, if it’s you, tell me to come to you on the water.” So Jesus invites Peter to come. Peter gets out of the boat and begins walking on the water toward Jesus.

3. Someone who imparts confidence on his team members – In many parts of The Bible you could see that when his followers had doubt or lost confidence, he used to impart confidence in them through stories and by showing them what lies ahead for them.

4. Someone who is a tree of confidence and belief in oneself – Matthew 17:20 says, “I tell you the truth, if you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there’ and it will move. Nothing will be impossible for you. Mark 9:23 says everything is possible for him who believes.

 5. Someone has a list of objectives that he makes his team members achieve – Jesus told his flowers to go to every corner of the world and preach what the good news he taught them and that’s what exactly is done even today and that’s how Christianity became the largest religion in the world right?

 6. Someone who walks his talk – Jesus spoke and taught many things. To give an example he taught to “love your enemies” and when Jesus was persecuted and finally hung on the cross, he prayed Jesus said, “Father, forgive them, for they do not know what they are doing.”

7. Someone who is ethical in his practices – When Jesus was captured by the soldiers Peter took the sword to stab one of them but Jesus said to him “Put your sword back in its place,” Jesus said to him, “for all who draw the sword will die by the sword”.

8. Someone who is a great strategist – Jesus’ primary objective was to die for sinners, ad his secondary purpose, to train leaders who would continue his movement after he was no longer here. Jesus left nothing to chance. He was a brilliant strategist. It was not enough to die as an individual for sinners. From the start he recognized
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