For effective search engine optimization, two most importance
components are the in-links to the site and the keywords that are
relevant for the site. Generally, it is believed that the more are the
incoming links to the site, the greater will be the number of visitors
who would visit your site. More traffic to the site increases its
importance in the assessment of search engines. So, links form the
crucial edifice of the whole structure of the SEO process.
need to develop solid links to the site. There is a school of thought
that believes that it is not only the primary incoming links to the site
which are important but also the secondary and the tertiary ones. What
does this mean? It clearly refers to the inter-connectivity with the
link-building resources. The links structure is not only hierarchical
(primary, secondary and tertiary) but also in the form of link wheels.
In links wheels, the links are not only directed to the site but also to
the other web resources. These inter-connecting link wheels are
developed for achieving the following purposes:
1. Provide robust incoming links structure to the site.
2. Direct the traffic of one web resource to the other.
3. Increase the popularity of not just the site but also of your content which is published at other web resources.
This is considered to be a powerful way of developing quality links
and hierarchy of links to the site. So, how does one go about making
these? Theoretically, links wheels are possible to make with every web
resource which allows you to create at least two links to make a chain
of the links.
Most of the times the social media sites are used to create these
link wheels. Some of these sites are considered authority sites by the
search engines and carry good volume of traffic. Using these sites for
link development increases the traffic to your site and some part of the
benefit of links coming from authority sites is passed on to your
There are many variants of link wheels which can be developed by the
SEO services providers. However, before using the difference resources
for developing these links, proper planning and brain storming shall be
done. There could be a number of varying patterns which could be used
for creating the links wheels. However, since the search engines do
watch out for these interlinks, the clearly identifiable patterns may
not be liked by the search engines. Therefore, SEO experts advocate its
random development. They do not favor the identifiable structures to be
developed. It is also suggested to make use of more than one structure
of the link wheels for developing the back links.
Many SEO services
providers vouch for the efficacy of the link wheels but the resources,
content and links needs to be planned very well so as to make the
visitors hop from one resource to another with curiosity and interest.