Posted in Writing on 01/29/2008 10:40 am by pratanu banerjee
Once a month I go to a shopping mall near my house called Vishaal Mega Mart and buy a number of products. I love shopping. Unlike a grocery shop which has a number of products, people buy the goods out of need but when you go to a shopping mall, you buy because you are stimulated to buy because of the stimulating atmosphere created by the mall. Beautiful decorations uplift your mood. But shopping is the only way to de-stress. Your mood is the ultimate thing that drives you. You probably will say . " No " but actually it is!! A scientist named Cheng Qiu from University of Hong Kong and Catherine W. M. Yeung from National University of Singapore finds from extensive research that mood has systematic influence on choice, especially if all the choices are more or less the same.
The study was done in the following way:
- The participants were asked to write a happy and a sad event in their life to help establish their mood.
- They are then presented with several mango flavoured desserts.
The Results: 69% of the happy participants chose the first option they saw compared to 38.5% of unhappy participants.
Mood is very important in shopping. When I am in good mood, I buy a lot with my credit card. But when I am in not in a good mood, I may wander the shopping mall and return home without buying anything.
Shopping malls try to create an ambience of satisfactory shopping in the following ways:
- They create big banners with smiling faces.
- They give discounts in items.
- They give free gift, for example, if you buy 2 you get 1.
- They give you gate pass to amusement parks and cultural programs as I got a pass to go to Aquatica in Kolkata.
Posted in Blogs on 01/29/2008 10:39 am by pratanu banerjee
We often come across models and actors in television and movies where the beauty has not only been enhanced with photoshop and other highly advanced techniques but people also spend a lot of money in their personal beautification. This is done primarily by surgery and the use of cosmetics is temporary. It is important to say that makeup technology has advanced a lot making a young person old and vice versa. The major scars of the face is covered with makeup!
Brazilian model Angela Bismarchi will walk in this year's Brazil's carnival and for this carnival, she has undergone plastic surgery of her legs. She will lead the 300-persons drum corps in this carnival. The carnival goes on for 5 days. She has already performed 42 surgical procedures. The 52-year-old American Cindy Jackson had performed 47 surgical procedures and holding the Guiness World Record. Cindy Jackson calls herself the "Living Doll."
Angela Bismarchi married a plastic surgeon who operated her 10 times. Think of the person who married a person to get operated in the surgical table. Probably her husband who is a surgeon has not charged her for those costly surgeries!!
In Brazil, this carnival will start from February 2 and end in February 6. In this carnival, people with dress beautifully and walk in this carnival with thousands of people walking on TV and also in their country. There will be a total fun and frolic in that part of the world!!
Bismarchi will have nylon wires implanted in her eyes to give her an Asian slant. This year's theme of the samba group is Porto de Pedra—-the centennial of the Japanese immigration to Brazil.
Brazil is an image-mad country and for this carnival, people are spending a lot to beautify themselves. They feel proud in touching up their bodies. In every carnival, their bodies are routinely exposed. The Brazilians flaunt their bodies in the beach in tiny thong bikinis. Bismarchi had her first cosmetic surgery in 1992 after her daughter was born. At that time, she was just 21. She did a breast upliftment surgery. She went under knife as after her breasts were sagging after nursing her baby! Anyway we Indians are also catching up this trend and you will see newspapers with advertisements of plastic surgery clinics. In this world where glamour brings money, so people are naturally inclined to it.