I squirm whenever I see that body deo-spray ad on TV, which implies that a girl with sweaty armpits is sure to be rejected by her future life-partner.
I’ve read versions on this ad gimmick on hoardings too, which says to guys, “SHE may be waiting to meet you at the next railway station. Are you ready?” Meaning of course, if you smell like a man, the woman in your life would get turned off.
Such ads prey on the insecurities of young men and women, and make them feel that they are intrinsically unacceptable as God and nature made them.
That’s a lot worse that the Fair-&-Lovely ads, which I feel is at least not negative. At least it doesn’t show a dark girl being rejected.
The message of deo-sprays is negative, non-reassuring, non-life-affirming. There has to be a law against making insecure teenagers even more insecure!
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i agree tht these deo ads r degrading and can make ppl insecure, i feel tht fair and lovely ads do the same, they make us feel tht fairness is better and more acceptable.
I liked the conclusion of your’’s wherein you say, the ads project that we are unacceptable the way God and nature made us.
But there are various versions of the ad both in the deo as well as the fairness cream. Depends on which one do you get to see. So, you can”t simply go ahead and conclude that the deo ads are more negative as compared to the fairness creams.