There is an interesting piece of information to share with my readers. AIIMS (i.e. The ALL INDIA INSTITUTE of MEDICAL SCIENCES) has issued a letter that the Kurkure plastic lies or the ‘kurkure contains plastic’ rumour that has been making rounds online are nothing, but baseless rumours. A Doctor at AIIMS has clearly stated that he has not issued any note which states that, “Don’t eat Kurkure because it contains plastic. If you don’t believe burn Kurkure, and you can see plastic melting.”
I believe many of you must have received such spam forwarded chain mails and most of you must have believed it to be true as well. But, after a letter from AIIMS; you need not believe in such rumours. It means Kurkure is a completely safe snack for consumption.
You can check out the AIIMS letter that clears the Kurkure plastic rumour at http://bit.ly/KurkureAIIMS.
I read it on a blog somewhere, and it aptly applies here as well: Kurkure in Plastic (pack) but no Plastic in Kurkure!!
PepsiCo India has issued a legal notice to the producers of an “Adult entertainment film movie” for bearing the title KURKURE. The word KURKURE has no obvious meaning in the Telugu language and the same appears to be deliberately used by the producers of the Kurkure movie. The producers of this local telugu movie not only lack the ethics sense but have also tried destroying the brand equity of one of the most popular snacks brand in the Indian market.
Pepsico India is taking a legal action against its producers and websites not ready to remove the published Kurkure movie from their respective properties.
KURKURE is a trademark solely owned by PepsiCo India and so not anyone can just start associating the brand term with their own ventures. It is like, you have been owning a home for 20 years and spending your life there. And all of a sudden, one day someone enters your home and claims that it is his home. That’s not right! What do you think? Don’t we have a right to stand for something that is ours. And today, when PepsiCo is doing just the same that is fighting for its brand equity. I support them, hoping they win this battle against the unethical Kurkure movie producers. I support my favorite snack brand, Kurkure. Long live Kurkure!
It is always great having fun with your families but fun is never complete unless there is something tedha about it…like making fun of yourself, laughing loudly, dancing energetically like Punjabi families or cracking jokes like in a ladies sangeet party. Real fun is in being yourself!
For the first time in India, a new snack has been introduced in the market that is made with Rajma. Presenting New Kurkure Funjabi Kadhai Masala made with real Rajma captures this great fun filled spirit. Made in the typical Kadhai style it has the mouthwatering authentic taste of chillies, sautéed tomato gravy, fresh pepper & special Punjabi masalas to give you a spicy taste only Kurkure can give!
Kurkure plastic rumor has been making a lot of rounds these days. Such is the impact of the rumor on the minds of the consumers that people have actually started thinking that Kurkure contains plastic. Do you too believe in the rumor?
If you believe in the rumor, then continue reading this article as it is specially for you. Kurkure is in the Indian market for years now. People have been munching Kurkure with great delight including me. It is fundoo timepass snack. The new Kurkure that is released in the Wheat flavor has exceptionally great taste.
But the Kurkure plastic rumor is truly disgusting. How can a product like Kurkure, contain plastic overnight when it is manufactured with ingredients that all we Indians use daily in our Indian kitchen. Kurkure ingredients include rice meal, corn meal, gram meal, salt, spices, seasonings, edible oils, etc. Is any of these ingredients mentioned here contain or is plastic? The answer is No. All these ingredients are healthy ingredients that are used in the manufacture of Kurkure.
As per the Kurkure plastic rumor, when you burn Kurkure it melts. Definitely, when you burn Kurkure, Kurkure melts. The reason why Kurkure melts is because Kurkure contains carbohydrate in the form of corn starch. When any carbohydrate snack (like gol gappas, matharees and namkeens) is burnt, it burns the same way like Kurkure burns. But that does not mean that those snacks contain plastic.
Kurkure, one of India's most loved snack food brands has brought a new, regional flavour to the West market and is bound to be a hit with Mumbaikars! Called the 'Mumbai Chatpata', this new flavour has a delectable and addictive mild spicy flavor with pepper and fennel. Made using rice, corn and gram blended with a variety of spices and flavors, consumers can now SnackSmart' and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%. The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
So enjoy eating Kurkure and do not say no to Kurkure.
Kurkure has launched a new, delicious localized flavor known as "South Special" in South India.
Kurkure, one of India's most loved snack food brands has brought a new, regional flavour to the South market and offers another reason for consumers to snack smart while retaining the delightful taste of authentic South Indian spices!
Called 'South Special', this new flavour has been created, using special spices with a dash of curry leaves designed to tingle the taste buds of consumers in South India.
Kurkure is made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
So people forget the Kurkure rumour as there is no plastic in kurkure, enjoy your Kurkure!
All of us are aware that climate change and global warming is a global problem confronting every country in the world even India. We all need to do something about the same to save our planet. Earth Hour 2009 is a global initiative, a fight against climate change and global warming. It is going to take place on 28th March this month from 8.30 pm to 9.30 pm when all of us are required to switch off our lights and all other electrical appliances for an hour in support of this event.
WWF India in collaboration with HP India has initiated the Earth Hour 2009 for the first time in India and we all need to participate in the event.
Hi Friends, Most of us must be aware of the rumor that claimed Kurkure contains plastic. The rumor was being spread around by people even without realizing that the news is baseless.
In reality, there is no plastic in Kurkure. Kurkure is made of edible ingredients which have the best nutritional value including rice meal, corn meal, gram meal, salt, etc that we use in our daily kitchen. If these ingredients are harmful that means the home-made food that we consume is also harmful. Also, when you burn Kurkure it is the ingredients present in Kurkure that gives a plastic-like feeling but in reality there is no plastic burning.
Check out this video and see for yourself that Kurkure does not contain plastic.
Earth Hour 2009 is a global program undertaken by people like us to raise our voices against climate change, a change that is actually brought about by us because of our quest of having the best of living conditions by destroying trees, by contributing to green house emissions, etc. This year the Earth Hour 2009 event is going to take place on 28th March 2009 at 8:30pm in countries around the world including India. All the cities in the country including the thousands of people inhibiting in India are expected to participate in the program. The objective of Earth Hour 2009 is is to get as many individuals, households and businesses around the world to turn off their lights and electrical appliances for one hour.
Giving one's child the best future is every parents dream. And being a parent, you put your child's education above all. We at HDFC Bank, make an attempt to lend you a helping hand in these times of recession and slowdown. No we are not offering you a loan. We are offering your child a chance to win a Meritus scholarship. Scholarship programs are an excellent way of educating your child and help in his overall development. This scholarship programs is for your child studying from 4th '" 9th standard and is completely FREE.
All you have to do as a parent or as an elder sibling is register at their online website at http://www.hdfcbank.com/meritus/register_now.asp. Registration is absolutely free. Online registrations have already started and the last date for registrations is 28th Feb 09.
