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Archive for November 19th, 2006

RE : Not Just Glamour Dolls

November 19, 2006 By: V T Category: Personal

One of the recent ad jingles goes somewhat like this (or something to that effect):


Tu hi Nirmala

Tu hi Komala

Tu Uttara, tu Dakshina,

Har pal tujhe Pradkshina…

Loosely translated it means (this is my own attempt; I am very bad at handling verse):

The Pure and the Sacred

The Delicate and the Soft one

You're all pervasive

The North, the South

Each moment of life

Is a tribute to you

And your being

I don't remember what product they want to sell. (apologies to the Ad Agency - the creative director; time for a rethink!).

However, they have managed to reinforce the eternal brand, Womanhood. Kudos to the guy (poet!); who actually wrote this jingle.

Women; and womanhood ' Mothers, daughters, wives, sisters, bhabhis, aunts, friends. What strikes the most to the male perspective is the single minded devotion to the concept if relationships.  Human touch.

Yes; relationships. That's what you excel in. Your life revolves around it (no matter what you in your own respective careers are).

In the "Male vs. Female" High School debates; we had our points ' "What can these women do? They can't even cook. The best Chefs in the world are men!" Now I know the answer. In case you don't know; try living in a five star hotel a month. (And Stay ALONE; my job asks me to do that ' and it sucks; but that's a point for another post!)

Great Chefs ' indifferent food.

There is a saying in Hindi ' "Dil se banao to Ghaas bhi achchi banti hai" ' "if you put your heart into it ' even Grass Curry is a great meal". Women bind the family together (Contrary to what Ekha kappoor wants us to believe- thank you very much) and provide meaning to life.

Wify addresses the maid as "tu" and I do the same to the Driver. My "tu" stinks of disrespect, mockery. Her "tu" carries the sweet fragrance of familiarity, love.

I don't know anything about him outside his name and his driving skills.

She knows the maid's family history.

PS. This post is inspired by the fellow blogger’s post (The Princess - “Not Just Glamour Dolls”).