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RE : Not Just Glamour Dolls

November 19, 2006 By: V T Category: Personal

One of the recent ad jingles goes somewhat like this (or something to that effect):


Tu hi Nirmala

Tu hi Komala

Tu Uttara, tu Dakshina,

Har pal tujhe Pradkshina…

Loosely translated it means (this is my own attempt; I am very bad at handling verse):

The Pure and the Sacred

The Delicate and the Soft one

You're all pervasive

The North, the South

Each moment of life

Is a tribute to you

And your being

I don't remember what product they want to sell. (apologies to the Ad Agency - the creative director; time for a rethink!).

However, they have managed to reinforce the eternal brand, Womanhood. Kudos to the guy (poet!); who actually wrote this jingle.

Women; and womanhood ' Mothers, daughters, wives, sisters, bhabhis, aunts, friends. What strikes the most to the male perspective is the single minded devotion to the concept if relationships.  Human touch.

Yes; relationships. That's what you excel in. Your life revolves around it (no matter what you in your own respective careers are).

In the "Male vs. Female" High School debates; we had our points ' "What can these women do? They can't even cook. The best Chefs in the world are men!" Now I know the answer. In case you don't know; try living in a five star hotel a month. (And Stay ALONE; my job asks me to do that ' and it sucks; but that's a point for another post!)

Great Chefs ' indifferent food.

There is a saying in Hindi ' "Dil se banao to Ghaas bhi achchi banti hai" ' "if you put your heart into it ' even Grass Curry is a great meal". Women bind the family together (Contrary to what Ekha kappoor wants us to believe- thank you very much) and provide meaning to life.

Wify addresses the maid as "tu" and I do the same to the Driver. My "tu" stinks of disrespect, mockery. Her "tu" carries the sweet fragrance of familiarity, love.

I don't know anything about him outside his name and his driving skills.

She knows the maid's family history.

PS. This post is inspired by the fellow blogger’s post (The Princess - “Not Just Glamour Dolls”).


7 Comments to “RE : Not Just Glamour Dolls”


  1. Think Tank says:

    Simply put, I like this post very much. The author is honest, naive and sincere.

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  2. rajesh vora says:

    when i saw just five comments on this beautiful post VT, i was taken aback.. it has reinforced that thought in me that great thoughts and write ups are not taken well here on iLand.. or rather accepted or read too… email fwds rule, mediocrity rules, shit rules,,, like in life.. so too here in iLand. full marks to you for this great post…. absolute gem of a post VT. would really love to read more of this.

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  3. great thoughts

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  4. The Princess says:

    Blush blush blushhh…………wait till I return for a re-read ,Vikas :D

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  5. Feminity is associated with purity and softness and is worship worthy is what the jingle says - they are trying to sell a baby soap by the way. Why dont you know anything about your driver - the reason I think, is because to you, he is just a service provider - he drives you to work. You dont think of him as a person, there exists no bond.If you would appreciate his value you would know more perhaps… T

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  6. well said Vikas….its so true that woman is an ideal combination of emotions and practicality…..so soft and delicate yet so capable and tough…only a man who is confident of his own personality can appreciate the greatness of a woman .Others trivalise it due to ignorance or inferiority complex.

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  7. Pooja Nagpal says:

    Thanks Vikas for ur wishes…

    and true a woman combines the whole family… u can take services from outside and get ur jobs done but money cannot buy care with affection.. and you cannot limit woman in a defination or one role, she has many shades and potrays a larger than life picture…

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